SKY

Beyond hospitality, SONO owns T'way Air, a fast growing airline serving 6 domestic routes and 39 international destinations across 24 countries. Focused on safety, fair pricing, and reliable service, it connects Korea to key global cities and strengthens SONO's integrated travel ecosystem.

The SONO moment, the moment of new beginning

At the intersection of hospitality, travel, and lifestyle, Sono Hospitality brings together brands, concepts, and experiences within a connected ecosystem. Guided by a deep understanding of place and culture, Sono creates thoughtful journeys that elevate guest experiences and shape enduring brands across the Asia-Pacific region.

SONO INTERNATIONAL

Korea’s No. 1 Hotels & Resorts Company

10.000.000+

Annual visitors (No. 1 in Korea)

588.363

SONO membership (No. 1 in Korea)

3.184.167

Online members (mobile apps)

12.609

Rooms (No. 1 in Korea)

10

Brands (By grade & concept)

30 (H&R)

Operating sites (22 in Korea, overseas)