

At the intersection of hospitality, travel, and lifestyle, Sono Hospitality brings together brands, concepts, and experiences within a connected ecosystem. Guided by a deep understanding of place and culture, Sono creates thoughtful journeys that elevate guest experiences and shape enduring brands across the Asia-Pacific region.
Korea’s No. 1 Hotels & Resorts Company
Annual visitors (No. 1 in Korea)
SONO membership (No. 1 in Korea)
Online members (mobile apps)
Rooms (No. 1 in Korea)
Brands (By grade & concept)
Operating sites (22 in Korea, overseas)