PLAY

SONO Hotels and Resorts is a global hotel management company with more than 13,000 operating rooms worldwide across Korea, the United States, France, and key Asia Pacific markets including Thailand, Indonesia, and Vietnam.

The SONO moment, the moment of new beginning

At the intersection of hospitality, travel, and lifestyle, Sono Hospitality brings together brands, concepts, and experiences within a connected ecosystem. Guided by a deep understanding of place and culture, Sono creates thoughtful journeys that elevate guest experiences and shape enduring brands across the Asia-Pacific region.

SONO INTERNATIONAL

Korea’s No. 1 Hotels & Resorts Company

10.000.000+

Annual visitors (No. 1 in Korea)

588.363

SONO membership (No. 1 in Korea)

3.184.167

Online members (mobile apps)

12.609

Rooms (No. 1 in Korea)

10

Brands (By grade & concept)

30 (H&R)

Operating sites (22 in Korea, overseas)